experience

 

Marketing Consultant - FREELANCE

Washington, DC - November 2022-Present

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• Develop and implement branding, email marketing, social media strategies, website design, SEO practices, and more for clients

• Research market trends and formulate consumer insights and strategy with an individualized approach

• Strategize marketing campaigns for several brands including a national gym chain and a national sports league

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Founder - MAKEUP SAVVY

Richmond, VA - June 2022-August 2022

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• Selected for Startup Virginia's Idea Factory Program and SBDC's ICAP

• Created contact list of 350+ people and conducted 33 interviews to gather knowledge of target market problems

• Formulated survey which received 91 responses and a 38% response rate

 

Digital Marketing Intern - SEO DESIGN CHICAGO

Remote - June 2021-September 2021

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• Analyzed UX and search engine performance of company websites and provided strategic recommendations

• Composed targeted webpage content using industry research and on-page SEO tactics

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President, Co-Founder - SPIDER ADVERTISING

​Richmond, VA - July 2019-June 2021 

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• Launched first student-run advertising agency at UR and grew to over 50 members

• Facilitated interactive workshops that taught members valuable industry knowledge and professional skills

• Crafted team for NSAC 2021 and created 20-page plan book for Tinder which informed users of safety features using comedic video ads

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Marketing Intern - THE SHARK GROUP

New York, NY - June 2019-August 2019​

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• Worked directly on content creation, copywriting, and reporting for the social media accounts of Daymond John, Catherine Zeta-Jones, and other brands

• Produced scripts, created vision boards, and transcribed content shoots for Daymond John and Bee Bald to facilitate production and editing

• Won the intern video competition; video was posted on Daymond's social media and got 20k+ views

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Project Manager - BORDY REAL ESTATE

Denver, CO - June 2017-August 2020

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• Renovated, cleaned, executed yard care of multi-family residences

• Exhibited extreme attention to detail and problem-solving abilities

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Asst. Teacher - LATIN AMERICAN STUDIES DEPT.

Richmond, VA - January 2019-December 2019

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• Led intentional and rigorous Spanish classes to beginner-level students in drill format twice a week

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leadership

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VP Membership - ALPHA KAPPA PSI BUSINESS FRATERNITY

Richmond, VA - January 2019-February 2021

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• Aided in the professional development of new members by providing expert feedback on interview skills, cover letters, etc.

• Used Excel to keep track of member attendance, dues, and other administrative duties

 

VP of Finance - SPIDERBOARD

Richmond, VA - January 2019-January 2020

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• Oversaw allotment, accounting, and reporting of $63,000 budget

• Managed talent and vendor procurement, including contract negotiation and scheduling, for Waka Flocka Flame, Sean Kingston, Bryce Vine, and more

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Marketing Associate - THE COLLEGIAN

Richmond, VA - March 2019-January 2020

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• Marketed UR's newspaper through print advertising, graphic design, and social media publicity, which resulted in increased app downloads